Codec is a data-driven content intelligence platform that helps brands make better content marketing decisions. Brands spend £220bn p.a. on content marketing but cut-through and
ROI across social platforms is terrible.
• Adblocker etc. make content marketing essential but brands have no empirical insight on what activates their target audiences.
• Brands are punished for posting out-of-touch content on social.
Codec’s unique content intelligence platform gives brands real-time insight into the who, what, where and why of good content decisions. Leveraging powerful data science and big social data, brands get the intel they need to make native content that target audiences love – all before spending big on production.