Consumers seek new, enduring experiences beyond those offered by traditional marketplaces. Online retailers offer hundreds of thousands of products but they lack content driven engagement. Physical and digital publishers provide valuable content but lack a trusted marketplace. Bourbon combines the best practices of digital marketplaces with the high engagement of rich media publishing. By merging exclusive, valuable, highly engaging content, aimed at niche audiences, with algorithmic product targeting and the proven fulfillment capabilities of independent retailers, Bourbon enables the creation of highly engaging marketplaces. Our first niche is the market for music instruments. Over the last three months, our self-produced videos, featuring hundreds of
original stories, have been watched over 150K times and we’re now matching that audience to hundreds of instruments from the inventory of our retail partners.