Founded by professional fitness trainer and lifelong athlete Melinda Nicci,
Baby2Body is one of the fastest growing and most disruptive healthtech startups in London. It provides users with daily inspiration for having a healthier pregnancy and weekly insights into staying happy through motherhood, by uniquely focusing on the woman and her psychological wellbeing, fitness, nutrition and beauty needs.
Melinda launched Baby2Body as an email subscription service in January 2015 and the company now has over 500,000 subscribers from over 30 different countries, and is available as iOS app. Baby2Body joined Wayra in 2016 as part of the Velocity Health programme, benefitting strategic industry introductions and exposure to the broader Wayra and MSD ecosystems.
Yoyo is the fastest growing mobile payment and loyalty marketing platform in Europe. Through its omni-channel point-of-sale network, Yoyo delivers a seamless mobile payment and loyalty experience for consumers, whilst providing retailers with the tools to better engage, reward and retain their customers.
Partnered with several high street retail chains, including Planet Organic, Harris + Hoole, HOP Vietnamese and Wrap it Up, Yoyo believes adding value to the customer experience is imperative to the survival of the high street, and has taken customer identification, previously only the domain of the biggest brands, and democratised it.
Through Yoyo’s basket data insight, all retailers can now create a complete end-to-end mobile transaction experience, with loyalty points/stamp collection & instant rewards, as well as itemised digital receipts, delivered in a single moment - creating a fully immersed in-store experience.
Gaining a £12m Series B funding round in 2017, Yoyo now processes 2 million transactions a month, has more than 700,000 users, and over 375,000 monthly active users.
Louis Schena and Chitresh Sharma met whilst studying towards Master’s degrees at The University of Strathclyde. They developed the idea of ‘Yog’, a nightclub loyalty app. As their idea developed, Yog became Swipii - the all-in-one customer loyalty, CRM & automated marketing suite for brick and mortar business. Swipii joined Wayra UK in 2016, gaining fundraising and networking advice, office space and support. In May 2016 Swipii raised $2.5million in Pre-Series A funding, enabling the company to continue with its accelerated growth plans and empower thousands of small businesses across the UK. By the end of Swipii’s time at Wayra, the company employed over 60 people in Glasgow. Swipii has also won the 2016 UK Digital Experience Award for the Best Customer Loyalty, CRM and Personalisation Category, and is now looking towards Series A funding to continue its expansion.
WeFarm is a free peer-to-peer service that uses machine learning algorithms to connect small-scale farmers in rural Africa and Latin America to vital agricultural information — all through SMS. Farmers can share questions, insights, and low-cost innovations with each other globally — in minutes — without needing an internet connection. WeFarm can then aggregate unique agricultural data and offer businesses insight into improving their supply chains, sustainability efforts and relationships with their farmers.
The company has reached over 120,000 users and secured £1.3 million in seed funding in a round led by LocalGlobe. Wayra’s accelerator programme provided WeFarm with invaluable business development support and ultimately led the company to their first investors.
Henry and Will, having previously set up and run a burgeoning events company whilst at university, came onto the Wayra programme with a non-digital prototype for Percent. With Wayra help, Henry built the proposition into a digital platform that leverages partnerships ranging from Whitehall and major charities, all the way to independent local retailers.
They report that Wayra provided them with the perfect opportunity to meet, engage and profit from their deep network of contacts. Percent recently raised £600,000 to scale and launch the platform.
Ofri Ben Porat and Nadav Israel are the founders of Pixoneye. They joined forces based on Ofri’s burning need to effectively understand customers better than current and primitive third-party data.
Joining Wayra UK in 2016, they found that Wayra’s established network provided a great entry point for their imminent commercial growth. Through some of the leading minds in computer vision and deep learning, Pixoneye analyses end users' mobile photo galleries to provide best-in-market understanding and targeting capabilities for client's ads, offers and services. With 18 employees based in Tel Aviv and London, the company has raised £2.4m in series A funding to commercialise the technology.
Tom and Martin met while studying at Harvard Law School, but it was only after stints as corporate lawyers and entrepreneurs across the globe, from London to Silicon Valley, that they found just the right project to work on.
Brands were spending billions spamming out generic messages that their audience didn’t relate to. So Martin and Tom saw this as an opportunity to connect the details of people’s lives with the marketing machines that keep everything running. The result is Codec, a platform that tells brands what content to make so that we all get more interesting and relevant stuff in our news feed.
Being in the Wayra program provided a springboard to some awesome results, including an entry point to Unilever and even meeting the Queen as Pitch @ Palace finalists. Their £1m seed round was led by 500 Startups, and they count L’Oreal, Sky Bet, Unilever and Universal Music as clients.
GCHQ Cyber Accelerator
Fair by Design
See companies in the wider Open Future_ portfolio here